Big Tobacco targets our kids every day with flavored tobacco products, including e-cigarettes such as JUUL and Puff Bar, smokeless tobacco, cigarillos, and other products. These dangerous, addictive products come in fruit and candy flavors and bright and appealing colors in the convenience stores our children visit on weekends and after school. Protect our kids! Join the fight!

About the Campaign

Big Tobacco spends nearly $30M a year in Montana to target our kids.

These dangerous, addictive products come in candy flavors and bright colors in the convenience stores our children visit on weekends and after school.

Nationally, 81% of kids who have used tobacco products started with a flavored product. Fueled by flavors, e-cigarette use among U.S. high school students increased 135% from 2017 to 2019. In Montana, 30.1% of high schoolers are current e-cigarette users.

Between 2017 and 2019, frequent and daily use of electronic vapor products rose by 243% and 263% in Montana. A national study found that kids who use e-cigarettes are four times more likely to try smoking cigarettes in the future.

This is how the tobacco industry creates new users as the old ones die off. Products like JUUL have created a new generation of youth addicted to nicotine. Montana communities can end this targeting by ending the sale of flavored tobacco and nicotine products—including menthol—in local stores.

Montanans speak out on tobacco: Download March 2021 Statewide Survey Results

Get the Facts


Of youth e-cigarette users report using a flavored e-cigarette in the past month.

1 in 4 high school students in the United States use e-cigarettes.

4 out of 5 kids who have used tobacco started with a flavored product.

Source: 2013-2014 Population Assessment of Tobacco and Health (PATH) Study. Ambrose, BK, et al., “Flavored Tobacco Product Use Among US Youth Aged 12-17 Years, 2013-2014,” Journal of the American Medical Association, published online October 26, 2015.

1 Juul pod contains about the same amount of nicotine as a full pack of 20 cigarettes.


Montana Kids vs. Big Tobacco is a coalition of Montana health organizations unified to reduce tobacco use, save lives and save money by implementing proven solutions, including confronting the tobacco industry’s insidious tactics to create new generations of users and its undermining of public health.

Join the Fight

Help us protect Montana kids! Our supporters include physicians, nurses, health care professionals, teachers, coaches, parents and kids from across Montana. And you! Please sign up to support our effort. We’ll keep you updated and tell you about ways to get involved.